“Bike Tripoli” is Social Way’s flagship annual event that unites Lebanese citizens from all over the country in a yearly cycling event. It aims to spread the culture of cycling and to contribute positively to the preservation of the environment and to the reduction in air pollution and traffic congestion. These events witnessed great success since the launch of “Bike Tripoli 1” in 2014. The impact that they had on the second capital of Lebanon has been significant especially that they helped foster a bike culture by encouraging a large number of residents to adopt a cleaner and more sustainable medium of transportation.